Marketing Manager (Marketing Manager)

• I manage a team of 4 employees within my department and use every opportunity to guide and develop their position in the company as well as their careers.
• I craft and develop marketing strategies for my business-to-business and business-to-consumer clients that align to their overall business objectives.
• I implement and execute these strategies using the full marketing spectrum by coordinating all branding, digital and traditional advertising, public relations, events, promotions, printed and electronic collateral, etc.
• I ensure that my clients’ marketing activities deliver measurable returns through monthly performance analysis, along with real value from their investment and a relationship they can trust.
• Through a recent email campaign for a client in the B2B industry, I was able to secure an above average Open Rate and Click Through Rate within the first email sent.
• With Google ads for another B2B client in the insurance industry, my team and I achieved a CTR of 4.4% and an average CPC of R18.50 within the first month of running the campaign.

• I designed and developed all social media marketing platforms with an average engagement rate of 7.6% where the industry average is 3.8%.
• I built the brand awareness of the business in order to be named one of the top 10 waterproofing companies in South Africa in 2019, according to the Construction Review Online. (https://constructionreviewonline.com/2019/01/top-waterproofing-companies-in-south-africa/)
• I developed a marketing strategy and brand strategy to align to business objectives and coordinated the sales team and other business units to align to these strategies.
• I implemented these strategies through day-to-day marketing activities such as brand building, digital media, public relations, events as well as other ad-hoc marketing activities.
• I successfully developed and launched the new Sanika website along with the necessary SEO activities (back-end keywords and meta-data as well as front-end copywriting with relevant keywords) to ensure a healthy organic rank on Google.
• I was involved in implementing business automation software for the Sanika Waterproofing Specialists business.

• I designed and developed all digital marketing and social media platforms and built an engaged audience of over 400 followers in less than 7 months through organic posting alone.
• Through social media promoted posts, I was able to secure an average CTR of 1.6% and an ROI of over 5000% for events at the World of Wellness Centre.
• I developed a marketing strategy and brand strategy to align to business objectives.
• I implemented these strategies through day-to-day marketing activities such as brand building, digital media, public relations, events as well as other general marketing activities.
• I successfully developed and launched the World of Wellness website along with the necessary SEO activities (back-end keywords and meta-data as well as front-end copywriting with relevant keywords) to ensure a healthy organic rank on Google.

• Consult SME businesses on the full range of integrated marketing and communication activities from brand building to traditional and digital strategies, advertising and media, PR activities as well as eventing. 
• Specialise in brand building and strategic planning and outsource specialist digital and PR work to my network of partners that that I have built up over my years in the marketing field. 
• Had self taught through online courses and practical application, how to effectively use Google Adwords, Google Analytics, online design tools, marketing automation tools and website development tools. I have used these tools to effectively market clients in the retail industry, services industry and e-commerce industry.
• Had developed and implemented brand and marketing strategies for four small businesses in varying industries, developed and managed their digital presence (Facebook page likes have grown from 0 to 160+ within a month and gained 30+ newsletter sign ups within the same period) (Pay per click stats on the first campaign running for less than 1 months had an above average CTR of 2.5%), automated marketing functions and created and distributed newsletter content.

* From March 2018 working at Sanika Waterproofing as a Marketing Consultant, however the salary is too low at R25k per month, her last salary at Bidvest was R44k

• During my over 8 years at Bidvest Bank, we built the brand from being known as a foreign exchange provider only to being a fully-fledged banking partner.
• I was a part of building the Bidvest Bank brand from a relatively unknown banking brand in 2009, to be named the 7th 'Coolest' Bank according to the South African youth in early 2018. (https://businesstech.co.za/news/banking/323361/these-are-the-best-banks-according-to-young-south-africans/)
• Managed the visual brand identity across all customer touch points to ensure consistency and motivating 1200+ internal stakeholders to ‘live the brand’. This included working with over 100 branches nationwide and across numerous business units to ensure brand consistency.
• Planned, managed, analysed and reported on three budgets related to the marketing function in excess of R50 million and reporting back to the Marketing Executive and Financial Director.
• I created and maintained a brand strategy in line with the business and marketing strategies, and conceptualised a process for all customer-facing and internal documentation.
• I created a social media management portfolio where there was none before and I pro-actively taught myself how to use Adobe design products to complete certain design work in-house.

• Driving awareness of the Bidvest Bank brand in the market place and internally.
• Managed marketing campaigns (through the line) from start to finish and analysed campaigns and providing feedback to product owners.
• I ran numerous business-to-business and business-to-consume campaigns from inception to conclusion with successful outcomes which aligned to the business and marketing strategy.
• Managing the marketing budget allocation and marketing spend across business areas in excess of R25 million and reported back to the Marketing Executive and Financial Director.
• Leading and mentoring the marketing assistant to write and follow through with briefs to the design agency. 
• Building and maintaining relationships with our internal stakeholders and external suppliers to ensure quick turnarounds and quality work.