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Marketing Manager Reporting directly to: Managing Director Role Summary: It is the responsibility of the Marketing Manager to provide market , competitor and transaction specific intelligence. This may take the form of region/country/commodity/company-specific analysis and includes trends, identification of opportunities, relationship tracking, general briefing notes and support in conducting due diligence and transaction management. Based on intelligence collected and prevailing market conditions, formulate operational objectives in line with company strategic objectives. Manage marketing, public relations stakeholder relations, company corporate identity, company functions and events and maintain customer relations as to position the company at its best with current and prospective customers. Through a strategically designed communications strategy, communicate all relevant information to stakeholders whilst ensuring measurable results are obtained from each point od contact. Qualifications, Knowledge, Skills and experience. Grade 12 with minimum 10 years experience in Sales and Marketing or Diploma in Sales and Marketing and minimum 5 years experience or Bachelor degree in Marketing and Communication and minimum 3 years experience. Certificate of fitness. Valid and Unendorsed drivers license Code EB. Fluent in English and Afrikaans. Demonstrable experience in marketing communications, public relations and crisis management together with the potential and attitude required to learn. Knowledge/Skills The candidate must be proficient in: Computer literate and experience in Microsoft products incl. Outlook, Explorer, Excel, Word, PowerPoint, Publisher, Visio, Adobe Photoshop, Google AdWord, social networks and media platform management. Interpersonal skills/persuading and influencing others. Honesty, integrity and transparency in practice, Emotional Intelligence. Relating, networking, presentation and facilitation skills. Diplomacy. Writing, reporting and numerically literate. Must be comfortable working with numbers, making sense of metrics and have the ability of setting and reporting of KPI's for Marketing function. Knowledge of the mechanical and piping business across all industries and their sectors. Report directly to the Managing Director. Design, obtain relevant approvals and execute approved Marketing Operational Objectives and budget on an annual basis. Maintenance and updating of Company registration on customer databases. Manage approved Company Corporate Guidelines. Ensure Company adherence to corporate identity as per Company Corporate Guidelines and pro-actively maintain Company Corporate guidelines in line with current trends, Training of personnel, monitoring of compliance and brand management. Design and manage Company internal and external publications, advertising, newsletters as well as Company website page, social media and public relation platforms taking into consideration the POPI Act, other legislative and/or customer requirements. Manage stakeholders and public relations on behalf of the Company. Monitor and measure stakeholders' satisfaction by conducting Stakeholder Satisfaction Questionnaires as per the approved Stakeholder Satisfaction Procedure and include results in the annual event calendar and communications strategy' Support strategic business development decision-making region/country specific and commodity specific analysis. Screening of potential business deals by analysing market strategies, deal requirements, potential and evaluating options. Undertake company specific analysis including analysis of potential partners/ competitors and relationship tracking. Undertake opportunity screening and prioritisation including monitoring trends and analysis of target markets. Benchmark ideas by researching industry and competitors and tracking their accomplishments. Based on intelligence collected and prevailing market conditions, formulate and execute approved operational objectives, Monitoring customer tender databases and extrapolation of tender documentation which will be of interest to the company and forward to Estimating department. Be willing to travel for business purposes as and when required, with great flexibility and excellent time management, Design, manage and attend Company events and functions. Ensure confidentiality of information. ATTRIBUTES The following attributes are required of the Marketing Manager: Broad Scanning - seek and use the broadest internal and external view, beyond current issues and constraints and pay attention to the broader mechanical and piping business, Business Acumen - apply rigorous commercial and business thinking to decision making, in order to generate value. Understand how strategies and tactics work in the marketPlace. Political and Social Awareness - acute understanding of socio-political matters and trends, in order to make informed decisions based on the expected cause and effect of the socio-political change, Adhering to Principles and Values - uphold ethics and values; demonstrate integrity; promote and defend equal opportunities; build diverse teams; encourage organisational and individual responsibility towards the community and the environment. Organisational Credibility and Understanding Procedures – demonstrate extensive knowledge of broad business objectives, systems and processes. Emotional Intelligence - ability to handle emotions, personal opinions, likes and dislikes in such a way that personal dignity is not compromised, Relating and Networking - establish good relationships with customers and staff; relate well to people at all levels; build a wide and effective network of contacts. Presenting and Facilitation - demonstrate the ability to communicate effectively with individuals as well as groups or fellow team members. Interpersonal Skills - demonstrate the ability to communicate effectively with all stakeholders and to build relationships with all types of people and cultures. Analysing - analyse numerical data and all other sources of information, to break them into component parts, patterns and relationships; probe for further information or greater understanding of a problem; make rational judgements from the available information and analysis; demonstrate and understanding of how one issue may be a part of a much larger system. Formulating Strategies and Concepts - work strategically to realise Company goals; set and develop strategies; identify, develop positive and compelling visions of the Company's future potential; take account of a wide range of issues across and related to the Company. Coping with Pressures and Setbacks - maintain a positive outlook at work; work productively in a pressurised environment; keep emotions under control during difficult situations; handle criticism well and learn from it; balance the demands of a work life and a personal life' Entrepreneurial and Commercial Thinking - keep up to date with competitor information and market trends; identify business opportunities for the Company; maintain awareness of developments in the Company structure and politics; demonstrate financial awareness; control costs and think in terms of profit, loss and added value. Self-Management, Motivation and Direction - demonstrate the ability to manage and motivate yourself in line with clear direction and priorities. Working with People - show respect for the views and contributions of other team members; show empathy; listen, support and care for others; consult others and share information and expertise with them; build team spirit and reconcile conflict; adapt to the team and fit in well' Persuading and Influencing - gain clear agreement and commitment from others by persuading, convincing and negotiating; make effective use of political processes to influence and persuade others; promote ideas on behalf of oneself or others; make a strong personal impact on others; take care to manage one's impression on others. Diplomacy - demonstrate an ability to effectively handle difficult or sensitive issues or situations using tact and an understanding and respect of different personalities and Company culture and climate. Writing and Reporting - write convincingly; write clearly, succinctly and correctly; avoid the unnecessary use of jargon or complicated language; write in a well-structured and logical way; structure information to meet the needs and understanding of the intended audience. Presentable - suitable or socially acceptable in appearance, dress, manners etc. Meticulous - pay attention to detail in all publications, presentations and when dealing with stakeholders. PHYSICAL AND MENTAL CAPABII-ITIES R.EQUIR.ED Must be medically fit. Must be willing to attend pre-employment and exit medical examinations.
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