Reporting to: Head of Marketing Innovation & Business Development
Department: Business Development - Sales
Purpose of Job:
Your primary role in the business will be to build the wholesale channel for the company's leading spice brand. There is a limited listing footprint in this channel and a specialist is required to execute the brand vision. You will be required to visit customers, secure listings and oversee sales and merchandising partner for in-store execution. You will also manage the sales element of the company's private label products in wholesale. The role will report into the Head of Marketing, Innovation and Business Development who is responsible for growing new channels and route to market
Key Responsibilities:
- Develop, manage, and maintain industry contacts with decision makers and influencers, building strong customer relationships to ensure maximum satisfaction, and increased market share
- Listing the top product range in the big wholesalers
- Get extended listings where the company has gaps
- Look for opportunities in SADC for wholesale listings
- Handling administration of loading customers on the company's systems as well as trading term agreements
- Managing a co-ad budget with these customers and securing promotional activity to drive growth
- Evaluate wholesale campaigns and provide feedback to brand
- Monitor pricing trends and competitor activity
- Analyse data and conduct regular customer performance reviews
- Work closely with the Sales Operations Manager to oversee and guide sales & merchandising partner
- Work closely with logistics regarding route-to-market partner
- Work hand in hand with marketing on developing customer-specific promotions to drive brand awareness and growth
- Approve and manage returns and short-dated stock claims
- Sales forecasting and ensuring adequate stock levels in the company's branches
- Resolve escalated customer queries in line with company policies
- Drive growth of the company's private label products where applicable