Job Purpose:
To lead and manage the Large Volume Parenterals (IV Fluids), Consumables, Devices and Nutrition portfolio, with full commercial accountability for sales, marketing, and business development activities. The role is responsible for driving top-line growth, enhancing profitability, expanding market share, and maintaining leadership in the hospital sector. This includes strategic portfolio management, innovative product launches, fostering customer relationships, and ensuring operational excellence across all commercial functions.
Key Job Outputs:
Strategic and Commercial Leadership:
- Develop and execute business strategies for the LVP, Consumables, Devices and Nutrition portfolio to maximise revenue and profitability.
- Take full accountability for P&L, pricing, forecasts, and resource allocation.
- Conduct portfolio analysis and identify new product or acquisition opportunities.
Marketing and Brand Management:
- Design and implement marketing strategies and campaigns to strengthen brand positioning and market leadership.
- Drive successful product launches, promotions, and lifecycle management.
- Monitor market trends and adapt strategies to remain competitive and compliant.
- Identify and implement value-adding services and solutions beyond core product sales to strengthen long-term partnerships and embed the business as a trusted partner. (e.g Mywalk)
Tender and Contract Management:
- Support tender activities including pricing, submissions, and negotiations with state and private customers where required.
- Ensure accurate forecasting and stock planning aligned to tender commitments.
- Maintain strong relationships with procurement bodies to secure business continuity.
- Monitor competitor tender activity and adjust strategies accordingly.
Sales and Customer Engagement:
- Partner with the sales team to deliver sales growth through effective planning, training, and customer engagement.
- Cultivate strong relationships with hospitals, procurement bodies, distributors, and KOLs.
- Develop customer proposals and presentations to secure tenders and business opportunities.
Consumables and Devices Management:
- Lead commercial activities for infusion systems, consumables, and related medical devices.
- Oversee device roll-out projects, ensuring timely execution, training, and support.
- Collaborate with technical and regulatory teams to ensure compliance and safe product integration.
Operational and Financial Management:
- Manage budgets, stock, and supply chain planning to avoid shortages or wastage.
- Analyse competitor and market share data to inform strategic decisions.
- Ensure compliance with ROI expectations and financial governance.
Team Leadership and Development:
- Lead, mentor, and develop cross-functional teams (marketing, sales, key accounts).
- Promote a culture of innovation, collaboration, and accountability.
- Drive performance management, succession planning, and talent development.
Governance and Compliance:
- Ensure all promotional, sales, and marketing activities comply with industry regulations and company SOPs.
- Maintain readiness for audits and address corrective actions where required.