Permanent - Marketing Manager - Johannesburg - South Africa

We are seeking a dynamic and strategic Marketing Manager to lead and execute integrated marketing initiatives F divisions. The successful candidate will be responsible for developing data-driven marketing strategies, managing brand positioning, overseeing campaign performance, and driving measurable growth through targeted marketing programmes.

This role requires a results-oriented professional with strong analytical capability, executive-level communication skills, and the ability to lead cross-functional collaboration while maintaining brand consistency and integrity.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the Group’s business objectives across multiple divisions.
• Establish brand positioning, define target audiences, and create marketing plans with measurable objectives.
• Lead end-to-end execution of marketing programmes, leveraging internal resources and external agency partnerships.
• Track, analyse, and report on advertising campaign performance and overall marketing effectiveness.
• Manage and optimise the marketing budget to ensure cost efficiency and maximum ROI.
• Generate analytics reports with insights, strategic recommendations, and formal proposals for go-to-market improvements.
• Collaborate with advertising agencies to develop creative briefs and guide campaign direction across all platforms.
• Monitor customer insights, market trends, and consumer behaviour to refine marketing strategies.
• Drive lead generation initiatives and improve customer conversion rates.
• Produce engaging, conversion-driven content for the company website and digital platforms.
• Manage community engagement, including platforms such as Hello Peter and social media channels.
• Build and maintain strategic relationships with industry partners, agencies, and vendors.
• Measure marketing performance against set KPIs and adjust strategies accordingly.
• Analyse customer behaviour data to optimise advertising and outreach efforts.
• Proactively identify and resolve marketing-related issues or concerns.

Key Requirements

Experience & Qualifications (Non-Negotiable)

• 5–7 years’ proven marketing experience.
• Minimum 3-year BCom Marketing degree or equivalent formal tertiary qualification.
• Honours degree in Brand Management (advantageous).
• Demonstrated experience in strategic marketing planning.
• Community management experience (Hello Peter and social media platforms).
• Customer service experience (essential).
• Experience engaging and presenting at executive level.
• Own reliable transport.
• Must be based in or willing to work in Kempton Park.

Competencies & Skills

• Strong strategic thinking and analytical capability.
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building skills.
• Professional presentation and executive presence.
• High level of integrity and accountability.
• Ability to work under pressure and manage multiple priorities.
• Strong problem-solving skills with a proactive approach.
• Ability to independently resolve issues and drive solutions.
• Budget management and performance reporting expertise.