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The Assistant Brand Manager will play a key role in driving the growth of the pasta and breakfast categories through innovation, digital engagement, and effective in-market execution. This role focuses on delivering impactful brand strategies, enhancing consumer engagement, and supporting revenue and market share growth through data-driven decision-making and cross-functional collaboration.
Key Responsibilities
- Develop and execute comprehensive brand plans aimed at increasing market share and maximizing profitability, informed by consumer insights, competitor analysis, and industry trends.
- Plan, manage, and implement promotional, digital, and social media activities aligned with overall brand strategies.
- Lead and coordinate the innovation process, including project financials, business cases, packaging development, stakeholder alignment, and go-to-market execution.
- Collaborate with internal and external stakeholders to deliver integrated marketing campaigns, including creative development, digital assets, ATL and BTL communications, packaging, POS materials, and market research.
- Conduct ongoing market and consumer research to identify emerging trends, innovation opportunities, and potential risks, and share actionable insights with the broader team.
- Partner closely with sales teams to understand retail and wholesale dynamics, optimizing distribution, promotional strategies, and shopper marketing initiatives.
- Support the day-to-day administrative and operational requirements to ensure smooth coordination and execution of brand activities.
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Key Requirements
Experience & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, Advertising, or a related field (essential).
- Minimum of 2–4 years’ post-degree experience in a marketing role (essential).
- At least 1 year of FMCG marketing experience with exposure to trade and sales (essential).
- Postgraduate qualification in Marketing or related discipline (desirable).
Skills & Competencies
- Strong understanding of digital marketing and the ability to leverage digital channels to enhance brand performance.
- Proven ability to align shopper marketing initiatives with broader brand strategies.
- Solid knowledge of key marketing drivers and how to translate them into market share and revenue growth.
- Demonstrated project management experience across innovation, campaigns, and activations.
- Analytical mindset with the ability to interpret market research and translate insights into actionable strategies.
- Strong business acumen, including budgeting, forecasting, and P&L management, as well as an understanding of distribution and revenue drivers.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
Personal Attributes
- Positive, proactive, and action-oriented mindset with a strong desire to learn and grow.
- Highly organized with a practical, solutions-driven approach to problem-solving.
- Curious and detail-oriented, with the confidence to take initiative.
- Flexible and adaptable, with the ability to work collaboratively and deliver results in a fast-paced environment.
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