Purpose
- Web content management on company South Africa’s websites
- Digital marketing for all BU’s including strategy, content management, SNS, paid campaigns and associated reporting
- Serve as a custodian for digital marketing within the organization and assisting Corporate Marketing with instilling it as second-nature behavior across all BU’s, particularly Sales.
Key responsibilities for this position include, but are not limited to:
Web Content Management
- Assist Corporate Marketing and other various stakeholders in the management of company South Africa’s website - across all BU’s:
- Customization of creative, as/when required
- Ensuring all SKU are published on time and updated when required
- Manage banners across all BU’s to ensure product visibility and awareness
- Ensure ticketing systems are utilised for all web-related tasks and that such tasks are managed and closed timeously
- Manage strategy with a goal to increase traffic to company website
- Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimisation on website
- Collaborate with Sales to ensure independent customers’ and distributor list remains regularly updated
- Aspire to make company a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools
- Comply with Global standards on all online content, including monitoring the compliance of customer websites
- Compiling monthly reports and analysis / optimisations pertaining to the above, or as requested by HQ, RHQ and FSE’s
Retail Content Management (OSM)
- Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time
- Syndicate content to retailers via procured content syndication tools
- Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the company Brand and products
- Ensure that company is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers
- Assist Sales in providing retailers with attractive images for company products listed
Digital Marketing Management
- Prepare annual Digital Marketing strategy for company.
- Support and help optimise digital media plans with Marketing Specialists - setting KPI’s, content management and production, reporting.
- Track performance on a weekly basis and redirect investment where required to achieve goals
- Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice for company
- Ensure that online campaigns are executed and adhere to company s BI and campaign strategy
- Brief and obtain proposals from agencies
- Evaluate proposals and costs
- Approve / supply creative and campaign strategy
- Monitor and measure online campaigns
- Post campaign reporting
- Daily management of company’s SNS platforms
- Management of outsourced vendors
- Development of SNS strategy, aligned with HQ
- Management of SNS Plan, aligned with HQ
- Management of SNS KPI’s, aligned with HQ
- Management of online campaign budgets
Operational management:
- Monthly management and updating of digital marketing budget and plans
- Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received
- Develop briefs for digital agencies and web administration services
- Project management of all digital transformation activities for company