Permanent - Direct Marketing Design Lead - Johannesburg - South Africa

Job Number: 79992


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79992
Permanent
Direct Marketing Design Lead
CRM,HTML,MS Office Suite,Adobe Creative Suite
Banking
Johannesburg
Gauteng

Job Description

Content Production & Adaptation
  • Create and adapt direct marketing content across email, SMS, and in-app formats
  • Support the creation and maintenance of additional direct marketing and business content, including PDF documents, presentations, and intranet content where required
  • Translate briefs into clear, well-structured outputs aligned to channel requirements
  • Apply copy, layout, and design principles appropriate to direct marketing
  • Working knowledge of copywriting and DTP to support content production and adaptation

Martech & Format Execution

  • Build and format content for deployment, including HTML mailers and templates
  • Work within defined templates and frameworks to ensure consistency and scalability

Workflow & Delivery

  • Interpret and execute against briefs from concept through to rollout
  • Deliver high volumes of work within tight timelines
  • Collaborate with CRM, Martech, and Operational teams to meet delivery requirements

Quality Assurance

  • Ensure accuracy, consistency, and attention to detail across all outputs
  • Support asset tagging, structuring, and repository management in line with standards

Optimisation Support

  • Support test-and-learn initiatives by preparing and adapting content variations
  • Apply feedback and insights to continuously improve output quality

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People Specification

Qualifications
  • Diploma or Degree in Design, Marketing, or related field

Experience

  • +3–5 years in direct marketing, digital design, or content production
  • Experience with email marketing, mailer tools, or digital content platforms

Technical / Professional Knowledge

  • Working knowledge of HTML email production
  • Understanding of direct marketing channels and formats
  • Experience with Adobe Creative Suite
  • Basic understanding of segmentation and targeting principles

Behavioural Competencies

  • Detail-oriented and highly organised
  • Able to prioritise workload and manage time effectively to meet deadlines
  • Strong delivery focus
  • Able to work independently while collaborating effectively within a broader team
Diploma or Degree in Design, Marketing, or related field
Bachelors
Available

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