Purpose of the job:
- Ensuring that all content stands out, feels authentic, and aligns with the unique personality of each brand.
- The role requires a dynamic, trend-aware individual who can consistently deliver engaging content, manage digital communities, and contribute strategically to marketing objective.
Key Performance Areas:
Content Creation & Strategy:
- Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant
- Capture and deliver content for events (Quiz night, Daytona breakfast etc), including weekends and public holidays (Mother's Day, Father's Day etc.) when operational
- Create and post static content (e.g., for public holidays) and develop carousel content strategies that align with high-performing formats
- Repurpose and repost previous viral reels as trial content to optimize performance. Every 1-2 weeks
- Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice
- Coordinate collaborations and build a community
Community & Campaign Management:
- Oversee online community engagement across both brands, ensuring timely and meaningful interactions
- Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables
- Coordinate with students to produce UGC (user-generated content) and recruit participants for ads and video campaigns
- Manage and boost organic content during key campaign seasons to increase reach and visibility
Marketing Collaboration & Alignment:
- Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions
- Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations
- Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces
- Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing
Paid Media & Promotion:
- Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure
- Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement
Brand Standards & Internal Management:
- Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible
- Assist with the development and alignment of staff uniforms to reflect brand standards
- Ensure brand tone, visuals, and messaging are cohesive across platforms and teams