Head of Marketing, Marketing Director, Marketing Manager (Consumer Products - FMCG, Automotive, Retail, Open to all industries)

1. Auto & Truck Tyres (ATT)

Head of Marketing (Period in position: 07 Nov 2022- current)

Duties and Responsibilities

• Developed and implemented a comprehensive marketing strategy for Auto & Truck tyres and ATT Mining services, resulting in increased market share, increased brand presence, customer base expansion, and revenue growth.
• Conducted automotive industry and tyre industry market research and competitor analysis, identifying key target markets and developing effective marketing campaigns that resonated with the target audience.
• Managed and maintained relationships with key stakeholders, including commercial sales team, international suppliers, distributors, and industry associations, leveraging these partnerships for maximum impact.
• Managed the companies' social media presence, website content, and other digital marketing efforts, ensuring consistent messaging and branding across all channels.
• Led and managed the marketing team responsible for executing the marketing strategy, including hiring and training new staff as needed.
• Generated and qualified new leads and potential customers, nurturing these relationships through targeted marketing campaigns and sales efforts.
• Kept the marketing budget within the prescribed agreed parameters, ensuring effective use of resources.
• Ensured customer awareness across the groups of products and services through on-point marketing strategies, making products and services easily accessible to the entire customer base.
• Ensured effective execution of the marketing strategy, meeting operational KPIs.
• Enabled marketing staff to perform competently, bringing product and brand awareness to customers and growing market presence.

• Marketing Management- Lead the SA Marketing division within the IRAMEA region.
• Devising and implementing marketing strategies to ensure short, medium, and long-term profitability.
• Product Management- Profitable marketing of all products.
• Business unit Management- Responsible for the volume and financial goals of the business unit.
• Global reporting, Monthly reviews, Quarterly reviews, and Annual Reviews.
• Sales Management- Attainment of the short-term agreed sales and profit targets.
• Monitor sales performance and gross profit margins to ensure that budget margins are achieved.
• HR/IR/People Management, Operations Management, Supply Chain, Education, and Training.

Primary responsibilities:

• Establish ongoing educational programs on the Smith & Nephew Orthopaedic Trauma product portfolio and to co-ordinate the programs through academic and non-academic outlets throughout the country.
• Formulation and implementation of short, medium and long term strategic plans for brands relating to, positioning in the market, new product usage applications, new market opportunities, competitive yet profitable pricing, successful promotion against competition.
• Initiate product trials and establish protocols for these trials.
• Keep abreast of local and international developments and trends in the market place and implement systems to control and monitor these developments and trends in the market place in order to be fully conversant with market trends, competitive activity and to assess new opportunity areas. Making pricing recommendations for all market segments based on knowledge of the market place. Initiate and control new product development regarding product and profit improvement projects and in the development of new products.
• Brief and control advertising, PR and design agencies in the implementation of advertising and promotional plans and strategies
• Develop and supervise the distribution of educational aids and supporting literature.
• Co-ordinate product training of new and existing staff.
• Compile and present annual sales budgets.
• Check and monitor on an ongoing basis the compilation of budgeted SFCs.
• Monitor sales performance against budget or agreed targets.
• Compile and control annual advertising and promotions budget.
• Monitor gross profit margins to ensure that budget or better than budget margins are achieved by making price adjustment recommendations and investigating methods of reducing SFCs.
• Analyze management accounts and investigate and report on a monthly basis variances pertaining to those accounts.

Achievements

• The profitable management of an R350M division for 8 years, attaining above 10% sales growth per annum.
• 2015 & 2017 Best Marketing Performance Award (IRAMEA).
• EXCO member

Reporting Structure

• Reported to the Senior Director of the division.
• 4 direct reports (Product Managers) and1 learner (Intern), +- 60 sales team members/Support functions indirectly.

• Lead the various departments within the company, assisting the directors to achieve the goals set.
• Oversee the operational aspects of the company, including cost efficiencies.
• Streamlining company processes, better customer service levels, communication systems.
• Motivate and drive the sales team to attain sales targets.
• Minimize expenses and maximize net. Profit.

Primary responsibilities:

• Direct and coordinate the various departments/branches of the company.
• Develop and coordinate sales selling cycle and methodology.
• Direct and oversee the company marketing function to identify and develop services.
• Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
• Analyze and evaluate the effectiveness of sales, methods, costs, and results.
• Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.
• Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
• Establish and implement short- and long-range goals, objectives, policies, and operating procedures. Supervise the planning and development of company marketing and communications materials.  Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
• Promote positive relations with partners, vendors, and distributors.
• Form a meaningful network with key stakeholders.
• Recommend and administer policies and procedures to enhance operations.
• Work with department managers and corporate staff to develop five year and ten year business plans for the company.
• Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.
• Serve on planning and policymaking committees.

Achievements

• Achieved sales growth on an annual basis at 15%+ per annum.
• As a Team, we increased Turn Over from R 30 M to R 80M in 4 years.
• Implemented and co-ordinate the digital marketing strategy for the company that comprises a web page, e-mail marketing, magazine advertising internal and external communication.
• Implemented various policies and procedures, including an IR/HR procedure.
• Introduced monthly sales trackers, result analysis, and profitability reports.
• Implemented a formal product training program and administer this online program.

Reporting Structure

• Reported to: Managing Director
• 4 direct reports (Sales Managers) and 45 indirect reports (Head Office staff/sales team

• Lead the FMCG sales and marketing channel.
• Achieve the business goals set.
• Oversee the operational aspects of the channel, including cost efficiencies.

Primary responsibilities:

• Channel Sales, Marketing, and Distribution.
• Managed 1500 National Accounts and Non-National Accounts.
• Formulate, monitor, and control R 5M channel expense budget and R200M sales forecast.
• Management Accounts, A&P, P&L management.
• Business plans- development, execution, control, and quarterly feedback.
• Team coaching, counseling, and trainer Assessor.
• Leadership support and guidance.
• SAP time management.
• CAP career development and management/HR/IR.
• Performance goal management.
• Marketing and promotional execution.
• Equipment and asset management.
• Achieve business targets.
• Customer service, support, and satisfaction.
• Established and co-ordinate OASIS sales and distribution depots at major shopping centers.
• Sales and marketing services to the OASIS depots.

ABI Achievements

• Ignition awards winner 2005 (channel activation and OASIS mini-distribution depots).
• Attended the Quality Service Program at the Disney Institute in Florida USA.

Reporting Structure

• Reported to: Depot/General Manager.
• 3 direct reports (Senior Account Managers) and 16 indirect reports (Sales Account Managers).

Channel Manager Education, Leisure, Sport and Events
01 Aug 2003-31 Aug 2004)
Amalgamated Beverages Industries (Abi) A Subsidiary of Sab Miller Plc

• Provide leadership and coordination within the specific sales and marketing channel, achieve the business goals set.
• Oversee the operational aspects of the channel, including cost efficiencies.
• FMCG channel sales, marketing, distribution, HR/IR, and financial management responsibilities.

Primary responsibilities:

• Channel Sales, Marketing, and Distribution.
• Primary, secondary, and tertiary accounts management.
• Wholesale and Retail Account Management.
• Formulate, monitor, and control channel budgets.
• Business plans- development, execution, control and quarterly feedbacks, presentations.
• Team coaching, counseling, trainer, assessor (CAP career development and management).
• Leadership support and guidance.
• SAP time management.
• Performance goal management/HR/IR.
• Equipment and asset management.
• Education, leisure and event marketing, event coordination and planning, event sponsorship Sport and Event department distribution management.
• Special promotions and trade activation.
• Roadshow program management.
• Achieve business targets.
• Customer service, support, and satisfaction.
• SHEQ committee.
• Union committee.
• Fleet management.

ABI Achievements

• I have introduced and managed the following initiatives: Coca-Cola roadshow program, hawker & taxi rank sales projects, SAPS “Hlanganani” project, and The Wesbank raceway activation.
• I have designed, developed, and implemented an education and leisure loyalty program.
• I have managed ABI Bedfordview’s community projects, sponsorships, and donations.
• I have managed the staff novelty shop.

Reporting Structure:

• Reported to: General Manager.
• 4 direct reports (Account Managers, Roadshow, and Events Manager) and 9 indirect (drivers, crewman).

Sport and Events Manager 01 July 1998-01 Aug 2003

• Provide leadership and coordination within the specific sales and marketing department.
• Achieve the business goals set.
• Oversee the operational aspects of the department, including cost efficiencies.
• Department sales, marketing, distribution, and financial responsibilities

Primary Responsibilities:

• Sport and Events department manager.
• Event coordination and planning.
• Education, leisure, and event marketing.
• Special promotions and trade activation.
• Sales and Distribution to all sport and leisure events.
• Roadshow program management.
• Event sponsorship.
• Marketing management.
• Formulate, monitor, and control channel budgets.
• Business plans- development, execution, control, and quarterly feedback.
• Team coaching, counseling.
• Leadership support and guidance.
• SAP time management.
• CAP career development and management.
• Marketing and promotional execution.
• Equipment and asset management.
• Achieve business targets.
• Customer service, support, and satisfaction.

Reporting Structure:

• Reported to: Marketing Support Manager.
• 4 direct reports (Roadshow Manager, Drivers) and 6 indirect (Crewman).

Account Manager National Accounts, Petroleum, General Trade
01 May 1996-30 Jun 1998

• Channel sales and marketing.
• Account management.
• Equipment and asset management.
• Achieve business targets.
• Customer service, support, and satisfaction.

Primary Responsibilities:

• Sales management.
• Marketing management.
• National Account management.
• Account plans- development, execution, control, and quarterly feedback.
• Marketing and promotional execution.

Sales Representative  (01 May 1994-30 Apr 1996)

Trainee Sales Representative
01 Aug 1993-30 Apr 1994

 Duties:

• Territory sales and marketing.
• Promotional execution.
• Equipment and asset management.
• Achieve business targets.
• Customer service, support, and satisfaction.

Sport and Events/ Education Driver Salesman
1 Sep 1992-31 Jul 1993

• Distribution, sales, and marketing.
• Event coordination, and activation.
• Equipment and asset management.
• Achieve business targets.
• Customer service, support, and satisfaction

• Provide leadership and coordination within the department.
• Have managed their Transport and logistics division.
• Reaction-force soldier.
• Transport division management
• Lead and guide subordinates
• Reaction force, Soldier
• Loss control management