Head of Sales, Sales Director, Commerical Director, Head of Commerical (Textile - Fashion - Design, Wholesale, Luxury Goods, FMCG)

Provide strategic sales leadership and commercial transformation consulting to retail, B&M digital, and commercial clients across Africa.

Design and execute B2B go-to-market strategies, accelerating revenue and market penetration.

Partner with C-suite executives to build multi-channel frameworks and strategic alliances.

Deliver pipeline optimization and digital transformation programs.

Lead annual business planning, forecasting, and KPI reporting to sustain growth.

Implement stakeholder management and trade terms optimization for complex enterprise accounts

Directed sales operations for a $110M+ regional portfolio, ensuring data-driven decision-making and market optimization.

Implemented sales enablement systems to streamline forecasting, pipeline visibility, and opportunity management.

Partnered with IT and Finance to strengthen CRM data integrity, sales reporting, and analytics performance.

Drove collaboration across Sales, Product, and Digital teams for GTM alignment and commercial strategy execution.

Oversaw presales and performance frameworks to ensure readiness and capability development within sales teams.

Led Remote And Hybrid Sales Teams, Improving Engagement, Governance, And Sales Efficiency During Transformation Cycles.

Complex Account Management Served as primary C-suite partner contact, securing strategic agreements and trade terms.

Managed divestiture accounts and Segmentation with full compliance to commercial processes and regulatory requirements, ensuring seamless transitions and risk mitigation through Distribution Channels

Marketplace Transformation Director

Jan 2015 – Dec 2017

Spearheaded the Marketplace Transformation Strategy across Africa, establishing a unified sales enablement and operational framework for 20+ markets, Transformation Strategy and Digital integration, scaled from the Territory Business Plan across African Retail networks with full P&L in Partnership with Finance.

Led continental commercial transformation across 20+ African markets, integrating demand planning, allocation logic, and execution governance.

Operated with full P&L visibility, partnering with Finance on pricing assessments, margin protection, and risk modelling.

Established standardised commercial operating rhythms, acting as the single source of truth for availability and execution rules.

Built And Executed Enablement Tools, Playbooks, And Digital Resource libraries to support sales capability development.

Cross-Functionally managed and collaborated a team of 12 (2 managers, 10 planners) and 80 distributor Retail staff across Africa.

Delivered sales performance dashboards, analytics, and process enhancements that increased revenue predictability.

Acted as a strategic advisor to Regional Sales Leadership, Improving Execution, Training, And Sales Quality Metrics.

Recognized By Nike Emerging Markets for Implementing A “Best Demonstrated practice” for emerging market scalability. Developed And Executed Annual Territory Business Plans, including Sales Forecasts, Budget Allocation, Pricing Assessments, and Risk/ Opportunity Analysis.

Strengthened Distribution Networks, Improving Operational Processes, Improving Sell-In/Sell-Through Visibility, Warehouse Efficiency, And Inventory Planning.

Presented annual Business Plans and Market Development Strategies to Regional and Global Leadership, supported by Market Research, Competitive Intelligence, and Demand Trend Analysis

Senior Sales Operations Manager

Apr 2009 – Dec 2014

Directed the Regional Sales Operations Function, Leading Teams Across Analytics, GTM Planning, and process enablement.

Drove The Roll-Out Of Sales 2.0 Systems And 14 Concurrent Saas Enablement Projects That Improved Productivity and Sales Readiness.

Represented Nike Africa and presented annual Business Plans and Market Development Strategies to Regional and Global Leadership in Nike USA

Created Playbooks and Documented Scalable B2B Frameworks To Manage Partner Engagement, Pipeline Health, And Deal Governance.

Partnered With Marketing, Finance, And Retail Functions To Ensure Alignment On Strategy, Forecasting, And Execution.

Partnered with Supply Chain, Finance, and Marketing to align commercial plans with capacity and inventory realities.

Regularly presented commercial risk, demand outlook, and execution plans to regional and global leadership

Recognized as Employee of the Year (2015) for excellence in project delivery and cross-functional leadership.

Led a warehouse optimization project implementing a new WMS, achieving a 10% efficiency and productivity increase.

Managed tenders for major enterprise clients, including LG, FIFA 2009 Confederations Cup, and FIFA 2010 Soccer World Cup, demonstrating ability to handle high-stakes projects.

Analysed supply constraints and execution bottlenecks, providing corrective recommendations.

Managed high-stakes logistics tenders, reinforcing ability to balance cost, capacity, and service credibility

Achieved 5% annual revenue growth through strategic account management and cohesive pricing strategies. Governed pricing, route-to-market strategies, and capacity utilisation across African markets.

Balanced demand with aircraft capacity constraints, protecting yield and service integrity.

Collaborated with global operations to align commercial commitments with operational feasibility.

Developed localised route-to-market strategies for diverse African markets, enhancing customer engagement and building partnerships for improved distribution.

Collaborated with international teams to implement global sales and operations processes, driving profitability through incentive programs and performance monitoring.