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CRM Specialist, Marketing Operations Specialist, Campaign Specialist, Lifecycle Marketing Specialist (Marketing, iGaming, SaaS, Tech)
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Candidate:
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562327
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Available:
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Not Available
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Location:
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Johannesburg
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Gender:
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Female
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1
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Candidate
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CRM Specialist, Marketing Operations Specialist, Campaign Specialist, Lifecycle Marketing Specialist
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R39000- R45000
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2 Calendar Months
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White
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42
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562327
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Certificate
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NQF5 Wealth Management
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NQF 5 (Wealth Management):Wealth Management
Advanced Digital Marketing:Wordpress, Search Engine Optimisation, Paid (PPC), Social Media Marketing, Email Marketing, Mobile Marketing, Digital Copy Writing , Content Marketing, Marketing Strategy, Project management, Marketing Management, Brand Management Principles, Public Relations
Brand Management:Brand Equity, Brand Identity, Brand Positioning, Brand Contact, Marketing Communication, Managing a Corporate Branding, Growth Strategies, Marketing Communication Concepts
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call center, Excel proficient, Filling, Hardware, CRM, MS Excel, GA4, customer.io, Power BI, Canva, Power Automate, Semrush
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iGaming : CRM & Lifecycle Specialist From 2024-11 To Current
Duties
- Own end-to-end CRM infrastructure including campaign architecture, technical setup, player data routing between gaming platform (Fundist) and CRM platform (Customer.io), and multi-channel delivery across email, SMS (webhook integration), and in-platform messaging.
- Designed and built a comprehensive behaviour-driven player lifecycle framework from scratch, spanning 13 funnel stages, 8 player archetypes, transition signal logic, channel rules, and messaging guidelines across 20+ country and language combinations.
- Manage active campaign operations across a registered database of approximately 10,000 players spanning 14+ countries, segmented by lifecycle stage, deposit activity, loyalty tier, and language.
- Produce HTML email campaigns across Customer.io and Fundist, including localised variants across 9 languages: EN, DE, FR, IT, FI, PT-BR, PT, ES, ES-MX, NO.
- Apply localised promotional infrastructure across multiple currencies (EUR, AUD, CAD, NZD, NOK and others) including promo code management and localised claim link architecture across language variants.
- Ensure all CRM communications meet compliance requirements and responsible gaming standards embedded within campaign workflows.
iGaming : Marketing Operations Manager From 2023-02 To 2024-11
Duties
- Conducted a comprehensive platform requirements audit across 7 domains — UX/UI, reporting, security, marketing capability, analytics/SEO, legislation, and technical support, for a turnkey casino build. Audit output became the operational blueprint for platform selection.
- Warned against Brazil as primary target market based on competitive density analysis (1,000+ competing casinos), low disposable income data, and insufficient acquisition budget. Recommendation was initially overruled, the business subsequently pivoted to Tier 1 markets, validating the original assessment.
- Led market entry research for Brazil including localisation, cultural analysis, competitor landscape, and emerging regulatory environment with no prior knowledge of the market or language.
- Built four branded SharePoint sites from scratch: a Marketing Operations hub (with integrated design request, promo request, calendar, budget tracking, and CRM tracker tools), a Policies & Procedures knowledge base with documented SOPs, a New Employee Onboarding portal, and an internal Learning Management System (Hit Me University Training Portal), creating a complete digital workplace infrastructure for a distributed team across three regions. Automated internal workflows using Microsoft Power Automate across leave management, creative brief requests, promotional approvals, and content sign-off processes.
- Participated in hiring process across a distributed team, wrote job specifications, conducted interviews, and contributed to hiring decisions for content, affiliate, and key support roles.
- Developed first quarter marketing plan with measurable goals suited to a new market entrant, led sprint sessions and cross-functional marketing calendar meetings to ensure strategic alignment.
- Contributed to budget planning for the first fiscal year; advocated for SEO and branding investment and secured branding budget, assisting with brand development from brief through delivery.
iGaming : Marketing Manager From 2022-05 To 2023-01
Duties
- Promoted to Marketing Manager following the departure of the previous manager, assumed full ownership of the marketing function during a period of significant operational strain and reduced budget.
- Conducted an independent end-to-end marketing audit covering historical spend, channel performance, site traffic behaviour, and acquisition strategy, identifying a 95% campaign URL drop-off rate as a critical and previously undetected acquisition failure.
- Produced a structured findings report with tool and resource recommendations required to address systemic marketing failures; business closure prevented implementation.
- Ensured all promotional material complied with South African Gaming Board requirements, including preparation and submission of campaign assets for regulatory approval.
iGmaming : Marketing Specialist From 2021-01 To 2022-05
Duties
- Led market research function: competitor analysis, USP identification, gap analysis, trend monitoring, CRM flow benchmarking, social media performance analysis, and player behaviour research.
- Expanded into design production to address capacity strain, creating campaign assets, promotional banners, and landing page materials in compliance with South African Gaming Board promotional requirements.
- Submitted all promotional creative for regulatory approval and ensured messaging adhered to gambling legislation guidelines.
- Filled operational gaps across marketing functions as the business scaled, demonstrating consistent adaptability in a resource-constrained start-up environment.
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Johannesburg
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Fourways
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English
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Afrikaans,Portuguese,Spanish
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Yes
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Johannesburg
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Yes
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Married
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Not Available
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Yes
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