Marketing Manager/Product Manager/BDM/Key Account Manager/Channel Manager (Consumer Products - FMCG, Consumer Electronics, Sales and Marketing, Business Development)

• Implement strategy and all marketing campaigns nationally.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Represent the marketing team to cross-functional groups nationally.
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
• Lead market research efforts to uncover the viability of current and existing products/services.
• Collaborate with media organizations and advertising agencies.
• Brainstorm ideas for new campaigns.
• Coordinate with the sales team and other departments to produce effective strategies.
• Analyse data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
• Drive sales of Everblue and other group products through resellers
• Establish, build and maintain business relationships with pool contract businesses around the country and further their relationships with the branches to ensure continuity and longevity.
• Launch, maintain and expand on business models aimed at supporting loyalty from pool contractors and furthering sales outreach through those partners.
• Implement, manage and refine our own pool servicing and delivery operation at branches around the country.
• Work with the team to build marketing efforts designed to promote Pet Pool & Home and its business initiatives.

Market Analysis and Strategy

• Analyse market situations per country on issues such as Market Size, Competition Activities, Market Pricing and general market developments and dynamics.
• Draw up action plans for country support and regional marketing/channel/sales activity, in line with budget guidelines agreed with Marketing Manager, to stimulate awareness and sales achievement.
• Monitor Canon MaSh - Market Share in the individual Countries and prepare Market Intelligence & Competitor Analysis on a periodic basis.
• Participate and Support to key MTP projects such as AF500.

Pricing / Product positioning

• Decide product pricing and positioning based on competitive landscape.
• Conduct support negotiation with DRBG to achieve required pricing.
• Support the Sales team for Tender pricing, Key accounts & Special deals.
• Also, responsible for Tender Pipeline management in co-ordination with Area sales.

Product Launch & Promotion

• Co-ordinate the planning and schedule of new product launches together with internal staff in order to support the timely and successful launch of new products into African markets.
• Manage the Product Life Cycle for the products from Launch to End of Life through required strategy, promotions & schemes.
• Drive Strategic Product / Targets in line with the management direction.

Product Training & Development

• Attend to training courses on nominated products and create/carry out the local training courses for internal teams & Canon distributors at suitable location in Africa.
• Evaluate knowledge levels of trainee, maintain and update training records.

Sales & Marketing Budget preparation & Implementation

• Fix the Sales budget with Area Sales, discuss and agree annual targets and termly sales plans, together with the requisite marketing plan/budget (products/pricing/promotion etc.).
• Discuss and advise Sales Team about proper product strategy in order to realize stronger business structures and market coverage.
• Monitor and review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan, and take appropriate remedial action

Marketing Strategy and Implementation

• Plan, manage and implement marketing strategy and campaigns though various mediums for the group sales team and authorised resellers.
• Drive the marketing strategy by coordinating campaign executions by overseeing implementation of the marketing strategy.
• Guide the day to day marketing activities of the sales team and long-term marketing strategy for the company.
• Collaborate with the sales team to follow up on opportunities identified, to maximize closure rate.
• Follow through on the lead nurturing process and maintain meticulous attention to detail
• Conduct presentations to authorised resellers and sales teams in order to provide relevant information and value propositions to clients.
• Develop performance measures that support the company's strategic direction and market growth.
• Support the Sales department in achieving set sales objectives, come up with strategies for the different products and ensuring a constant ROI on all marketing activities planned.

Manage relationships with stakeholders

• Build strong internal and external relationships with vendors and suppliers, ensuring compliance with vendor specific requirements regarding reporting, pipeline management and forecasting.
• Ensure complete understanding of vendor programs in order to align and drive vendor specific focus areas.
• Representing company presence at conferences, trade delegations and seminars.
• Specify market requirements for current and future products by conducting market research supported by ongoing visits to the channel user, end user and non-customers.

Manage Budget

• Achieve marketing objectives by determining the marketing budget based on the yearly sales forecast and budget, ensuring the budget is not exceeded.
• Manage the spend split and allocation per territory.
• Scheduling expenditures, analysing variances and sign off on all marketing expenses and allocate accordingly.
• Provide monthly reports to finance based on monthly marketing spend.
• Deliver all marketing activity within agreed budget.

Management

• Oversee and manage all marketing activities ensuring development and delivery of a fully integrated marketing strategy for the business.
• Responsible for the performance, delivery and development of the sales team.
• Maintain and develop sales team and individual performance by planning, monitoring, mentoring, educating and appraising job results.
• Manage, disseminate, encourage and motivate sales team.
• Delegate authority and responsibility with accountability and follow up.

• Maintained expert knowledge on the office automation industry and trends.
• Interacted with all members of the sales team to ensure product knowledge by planning and executing internal and external sales training.
• Provided in-depth market, industry and competitive analysis and positioning.
• Developed pricing and packaging strategies.
• Designs market research projects to assess customer attitudes to the current product range and new product introductions.
• Provide the sales team with the necessary technical expertise to enable them to sell the product.
• Managed imaging printing and documents solutions research for the Southern African Region.
• Coordinate activities with regional teams as well as with other Africa based analysts.
• Developed content for product and company collateral.
• Delivered on the product strategy and roadmap.
• Managed product life cycle stages.
• Conceived, plan, develop, qualify, launch deliver and withdrawal.
• Ensured familiarity with the competition, especially that directly related to the product(s) for which the manager is accountable

• Managed the Imaging Printing and Documents Solutions research for the Southern African region (HCP, LFP, Production, Consumables trackers & MPS/Document Solutions research).
• Coordinated activities with Prague and Dubai regional teams as well as with other Africa based analysts.
• Conducted primary and secondary market research, analyzed business and market trends within the IPDS industry for the Southern African region.
• Prepared thorough and well-organized reports and market insights, writing of summaries, press releases and publications.
• Worked with quantitative market sizing and forecasting analytical tools.
• Public speaking and public presentations at IDC events and clients.
• Contributed to IPDS business development.
• Build and maintained industry relationships.
• Quarterly updates on meetings and discussions with IDC current clients/potential clients and research partners.
• Gather market information from multiple sources, to analyse competition and consumer/market trends.
• Conducted advanced market and competitive analyses, highlighting opportunities and trends.

• Lead the development & growth of the printer business across the Canon SA markets by fulfilling the role of product champion.
• Responsible for promoting awareness & profile across the regions via events, PR, marcom activities, promotions & partner collaboration.
• Together with sales managers, local partners & external market research companies, analyze market situations per country.
• Decide product pricing & positioning based on competitive landscape.
• Co-ordinate the planning & schedule of new product launches.
• Manage the product life cycle for the products from launch to end of life through required strategy, promotions & schemes.
• Create the local training courses for internal teams & partners.
• Fix the sales budget with area sales, discuss and agree annual targets & termly sales plans, together with the requisite marketing plan/budget (products/pricing/promotion).
• Discuss & advise sales team about proper product strategy in order to realise stronger business structures & market coverage.
• Monitor & review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan & take appropriate remedial action.
• Monitor & control of gross profit through tracking of special promotion pricing & tender deals.
• Plan, manage & co-ordinate the execution of various market development activities within company guidelines & to meet the agreed quality standards, time planning & budgets.

• Stock forecasting hardware & consumables.
• Managing warehouse & staff.
• Attending weekly management meetings.
• Attending monthly board meetings & distributors meeting.
• Managing stock provision.
• Planning and ordering stock from Vendor.
• Weekly analysis on customer sales, hardware and consumables.
• Weekly analysis on turnover, gross profit and competition in market.
• Overseeing costing of incoming stock. Resolving of product related queries.
• Completing staff appraisals, managing quarterly stock counts.
• Managing foreign supplier, analysing daily statistics of company progress.
• Overseeing product promotions, preparing monthly price list, overseeing management of key accounts.

• Post and process journal entries to ensure all business transactions are recorded
• Update accounts receivable and issue invoices.
• Update accounts payable and perform reconciliations.
• Assist in the processing of balance sheets, income statements and other financial statements.
• Update financial data in databases to ensure that information will be accurate.
• Prepare and submit weekly/monthly reports
• Assist in the preparation of monthly/yearly closings.
• Assist with other accounting projects.

• Daily bank reconciliations.
• Daily allocation to debtors account.
• Often opening & closing store.
• Preparing cheque and EFT payments.
• Daily maintenance of various cashbook.
• Controlling petty cash.
• Costing of stock.
• Calculating mark up on stock.
• Processing supplier invoices.
• Occasionally preparing customer invoices.
• Resolving of customer complaints.
• Monthly creditor’s reconciliations.
• Assisting with company’s debtors.
• Controlling annual stock counts.

• Daily delegation of work.
• Reprimanding of staff.
• Resolving customer queries.
• Ensuring operations running smoothly.
• Extracting & importing of client’s information.
• Reconciling payments received by client from various medical aid’s.