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Permanent - E-Commerce Product Specialist - Johannesburg (Incl. Northern Suburbs) - South Africa

Job Number: 73428

E-Commerce Product Specialist
CRM,Google Analytics,Google Sheet,Microsoft Excel,Power BI
Consumer Electronics
Johannesburg (Incl. Northern Suburbs)


  • Managing the selection and variety of products offered by an ecommerce website.
  • Responsible for ensuring that the products meet the customer needs, preferences, and expectations, as well as the business goals and strategies
  • Conducting market research, analyzing customer feedback, and optimizing product pricing and promotions.
  • Ensure customer satisfaction by analyzing customer journeys and surveying customers
  • Assist Ecommerce team with analysis and improvement of customer processes and inventory improvement through generating product reports for decision making (sell-through rate, sales volumes, average order value, aged-inventory)
  • Manage Inventory levels and pricing according to BU requirements
  • Brief marketing teams on GTM strategies


Key responsibilities for this position include, but are not limited to:

  • Collaborate on developing e-commerce customer experience and operational plan to support business objectives and sales goals across business units
  • Collaborate across functions and within business unit to effectively build optimum product assortments
  • Researching and identifying the target market segments and customer personas for the ecommerce website
  • Developing and implementing the product assortment strategy and plan, based on the customer demand, market trends, and competitive analysis
  • Evaluating and optimizing the product assortment performance, based on the sales, profitability, inventory, and customer satisfaction metrics
  • Identifying and resolving product assortment issues, such as gaps, overlaps, or redundancies
  • Recommending and executing product assortment changes, such as adding, removing, or replacing products, based on the data and feedback
  • Collaborating with other teams, such as marketing, merchandising, web development, and customer service, to ensure the product assortment alignment and integration
  • Manage e-commerce inventory levels and pricing as per business requirements for all products
  • Analyze data and performance of e-commerce customer experience to draw performance insights, identify gaps and suggest improvements
  • Online customer journey mapping and orchestration & improvement
  • Manage online customer experience optimizing for sales and customer sentiment, including:
  • Process & journey mapping
  • Surveying a subset of customers to understand satisfaction levels
  • Manage all CRM / direct communication deployment, measurement and reporting
  • Implement CRM campaigns to engage, retain, upsell and recruit prospects
  • Provide marketing insight for campaigns using different communication tools including email, sms, push notifications etc.
  • Database management of Personal Identifiable Information (PII)
  • Increase data collection across all touchpoints
  • Ensure data is clean and managed in compliance with local legislation and global policy
  • Implementation of global CRM tools to utilize, manage and optimize CRM data for marketing campaigns
  • Segment data into audiences and enhance and refresh data constantly
  • Execute campaigns using different communication tools to target and interact with our database (including e-mail, newsletter, sms, push notifications, what’s app business etc.)
  • Proactively optimize all activities towards KPIs
  • Develop best practice standards based on industry accepted customer experience metrics


Operational responsibilities:

  • Understanding of an online customer’s journey from Order placement to fulfilment and beyond
  • Analytical skills to quickly assess rifts in experience and ability to generate Reports based on retail metrics
  • Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received
  • Develop briefs for BU’s to improve customer experience within departments

To apply immediately for this position click here:

Required Qualifications and Experience:

  • Relevant qualification or experience in Ecommerce management.
  • 5+ years’ experience in buying and building product assortments and online marketing
  • Experience in online customer journey mapping and orchestration
  • Experience in a direct marketing and e-commerce
  • Understanding of the retail e-commerce space & customer journey
  • Experience using various CRM tools
  • CMS knowledge
  • Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
  • Market analysis and trends


Required Competencies:

  • Experience in ecommerce, product management, or category management
  • Knowledge of ecommerce platforms, such as Shopify, Magento, or WooCommerce
  • Proficiency in Microsoft Excel, Google Sheets, or other spreadsheet tools
  • Familiarity with data analysis and reporting tools, such as Google Analytics, Tableau, or Power BI
  • Ability to conduct market research and customer surveys
  • Ability to create and implement product assortment strategies and marketing plans
  • Attention to detail and accuracy
  • Creativity and problem-solving skills
  • Communication and teamwork skills

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