Reporting to Head of Commercial
Job Purpose
- Entrepreneurial individual to form part of the OTC commercial leadership team, driving strategy across product portfolio’s in both the pharmaceutical and FMCG markets
Key Job Outputs
- Achieve annual fiscal revenue targets for pharmaceutical and FMCG markets
- Manage as part of commercial leadership the OPEX (cost centres, profit centres,
- Advertising TT, allocated A&P) for the portfolio
- Assist in developing brand & channel strategic objectives
- Approval of marketing and channel spend according to commercial objectives
- Manage agency and business expectations
- Oversee channel strategy execution and customer conference preparations
- Approval of regulatory compliance submissions
- Assist channel with preparations of DOH submissions relating to product changes
- Sense of urgency in resolution of customer queries
- Continuous assessment of strategy implementation through infield visits
- Collaborate with cross-functional teams, including sales, product development, regulatory affairs and artwork, to ensure alignment and maximize marketing effectiveness
- Manage new product launches & relaunch into trade
- Liaising with creative agencies to develop above & below the line marketing material.