Permanent - Marketing Manager - Specialised Small Volume Parenterals - Johannesburg South - South Africa

Job Purpose:

Responsible for the development and execution of innovative marketing strategies that drive top-line growth, enhance brand visibility, and increase market share. Analysing market trends, customer insights, and competitive landscape to identify opportunities and develop effective marketing campaigns. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives, while managing budgets, resources, and performance metrics to achieve exceptional results and maintain the company's position as a market leader.

Key Job Outputs:

• Drive top-line growth of Pain and Anaesthesia and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Develop and manage effective execution of campaigns and projects.  Including the planning and execution of successful product launches and promotions.
• Analyse market trends and customer insights to identify new opportunities and target audiences.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
• Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
• Manage marketing budgets and resources efficiently to achieve maximum ROI.
• Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
• Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
• Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
• Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
• Foster good working relationships with suppliers to ensure smooth operations.
• Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development. 

 Qualifications and Experience:

• Bachelor of Health Science or equivalent qualification
• 10 years’ Experience in Pain and anaesthesia
• Proven track record of successful marketing and brand management in the pharmaceutical industry, specifically in hospital and specialist settings, with a focus on anesthetic products is required
• Strong understanding of anesthetics within the clinical environment.
• Established relationships with KOLs

Core competencies:

• Relationship Building/Networking
• Collaboration and influential skills
• Relationship building and networking skills
• Entrepreneurial and Commercial Thinking
• Formulating Strategies and Concepts
• Planning and Organising
• Delivering Results and Meeting Customer Expectations
• Coping with Pressures and Setbacks